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If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.
These metrics have a greater level of accuracy, no matter what the ranking.
Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.
Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish.